To design packaging that stands out and attracts attention in the market, the following factors are key to ensuring your product is not only remembered by customers but also makes a strong impression at first glance. Let’s analyze how to apply each factor to packaging design:

• To stand out among the countless choices on the shelves, packaging design needs to have a unique touch compared to competing products. This can be achieved through color, shape, imagery, and packaging structure. By creating elements that are not easily found in the market, your product will immediately attract attention and help customers easily remember it.
• Refer to research on the color schemes and visual styles of competitors to ensure that your packaging is not only distinctive but also aligns with the target customer segment.

• The message is the soul of the brand and the product. Therefore, on the packaging, the message needs to be clarified and conveyed concisely. The message can be a slogan, a product description, or a key benefit that the product brings to consumers.
• Place the message in a visible and prominent position, while combining it with appropriate color elements and fonts to create emphasis and make it memorable for customers.

• The font plays an important role in conveying information on the packaging. An easy-to-read font helps consumers quickly grasp the message and product information. Limit the use of too many fonts on a single package; instead, choose 1-2 fonts that match the brand’s personality.
• The font needs to have a moderate thickness and size, ensuring that customers can read it clearly from a distance or even in low-light conditions.

• Creativity is the key to creating an impressive and unique design. Find ways to be creative in every element of the design, from illustrations to colors and decorative elements. Successful brands often combine creativity with visual elements to create differentiation, making their products easily memorable in customers’ minds.
• Try applying new design techniques or creative images to create unique and captivating packaging.

• Packaging can stimulate consumers’ senses not only through sight but also through touch and sound. A common example is packaging that can make sounds when opened, or has materials with a special feel when touched.
• This will help customers have a better experience with the product right from the packaging, creating an unforgettable impression and making your brand stand out more.

• Packaging design not only needs to be visually appealing but also must convey quality and professionalism, helping customers feel confident in the product. Using appropriate colors, materials, and layouts will make the packaging look luxurious and trustworthy.
• Additionally, consider using quality certifications or transparent information on the packaging to increase customer trust in the product.

Combining these elements in the packaging design will help you create a product that not only attracts customers but also builds their trust and loyalty towards the brand.