Understanding more about the origin story helps the product become more prestigious in the minds of consumers. Additionally, people tend to associate stories in their minds and thus remember them. Therefore, this trend is very effective in creating a connection between products and brands. Previously, product stories were often only printe on the back of the packaging with small size letters as an additional explanation. According to the new trend, they become the main component of the design on the main face. In addition, “stories” from these products, if concise, will make consumers interested in reading and thereby develop “feelings” for the product. Once an emotional bond is created, the urge for customers to withdraw their wallet is difficult to resist.

By default, packaging is used to communicate with customers, introducing them to the properties and characteristics of the product it protects. However, sometimes simply doing that will cause boredom even though a simple packaging makes it easy for people to find information. When a unique, new and individual design is shown on the packaging, the packaging will bring an interesting impression to the user

This trend is currently spreading and is increasingly being noticed by many brands because this trend affects all aspects of packaging production from materials, production, distribution… Green trends aim to reduce the impact of packaging, harm of products to the environment and save materials by using recycled raw materials. The appearance of designs following this trend is also very diverse. It can be a model that evokes the simplicity of nature or simply a model that uses economical packaging. You can see this type of design appearing with many products of natural origin. This is no longer simply a trend. For many people, it is a lifestyle.

Usually, designers focus on providing all product-related information to customers through packaging but forgetting that consumers can be confused by the dense amount of information. “Images instead of words” is the trend of focusing on products instead of brands, focusing on highlighting product images to persuade consumers to buy. To do this, designers often use photos that describe the characteristics or emotions related to the product, or focus on the benefits that customers will gain when consuming the product. This is also a trend developed from the idea of ​​simplification and is being used by many strong brands.

Like the packaging of non-stick pans, the image displayed on the outside of the packaging is a picture of food. It may be a bit confusing for consumers to find out the information, but this type of packaging makes customers take out their wallets by making the product more “sexy”. This is created from images that evoke emotions in viewers or images that introduce the results and effects that the product brings. This style is also being used by many big companies.

A handcrafted packaging makes the product even more special. In an era where everything is mass produced, a finely crafted item helps people feel more sentimental about it. Therefore, customers are also willing to spend more on them. However, to do that, the packaging must convince customers with its uniqueness and sophistication. How to make the customer feel like the item was made specifically for them, then the packaging is successful.

This trend has appeared in advertising for many years but rarely on packaging. The focus of this trend is on brands and product benefits. Images of the product being used will be shown on the packaging to increase purchasing motivation. In Europe, there is an increase in the use of images of customers using or enjoying products on packaging. The message of this type of packaging is to make consumers feel more stylish.

This style evokes good memories or experiences from the past. It makes the product more attractive, and makes the consumer feel like the product has a long history. Although this trend is not new, parts of the past are constantly changing, be it the 60s or the 19th century. Designs following this trend do not copy ancient designs exactly, but only use a few details. details such as fringes, colors, drawings.

This trend involves artistic expressions on packaging as part of a global marketing campaign. This trend aims to surprise and delight young consumers through creative expressions. There is no need to care about the tradition of the brand but only to attract young people, so creativity is the most important factor in designing according to this trend.

Simplicity is always the dream of many designers and customers. It makes everything more sophisticated, understandable, clear and attractive. There is a visual principle that many people forget, which is that when placing a simple design next to a complex design, people will tend to see the simpler one more. This would make a lot of sense on a counter. Only one message is focused on conveying in the design of this style and a lot of space is used. More and more big brands are using packaging following this trend.